Advertisement Design of Social Issues

Off the Hook

This is an advertisement design case study detailing the work of Arin Soukoule.


Product Name: Of the Hook| Category: Advertisement Design| Year: 2020 | Role: Designer

Deliverables: Posters, Billboards, Installations, Merchandise, Partnership


The motivation behind this project was to create the advertisement relatable to potential viewers in order to spark motivation to support this cause. These findings lead me to develop "Off the Hook" a concept that displays an alternate future with a heavily polluted ocean and nonexistent marine life as a result. The softwares used for this project were Adobe Illustrator and Photoshop.

No items found.


Project details

When was the last time you drank a glass of water? Water is an important substance that covers about 71% of the earth's surface. We depend on the oceans to maintain our rainwater systems and many populations rely on water for food and income. Oceans also absorb carbon dioxide and produce more than half of the oxygen we breathe. But despite its importance, the ocean is under threat. Therefore, for this project the goal was to promote ocean conservation, which is the protection, and preservation of ecosystems in oceans and seas. In addition to researching the current threats, the ocean faced it was also important to research the ways in which people enjoy and interact with water.

Polluted Aquarium Posters & Billboards Set
Gross’cery Posters & Billboards Set

What I Learned

This project was done as a guerrilla advertisement design and it challenged me to concentrate on designing impactful installations that raised awareness to ocean conservation. Designing the advertisements for “Off the Hook” also taught me the importance of creating advertisements designs that people can relate to for maximum effect.

View Live Project