iPad Experience

Dose of Vision

This is a UX case study detailing the work of Arin Soukoule at a consulting firm.


Client: Regeneron | Product Name: EYLEA ClinView | Category: Digital Medical Software | Year: 2022 | Role: User Experience Designer (UX)

Many people rely on their vision for a variety of daily tasks. Changes in vision can occur over time due to factors such as health, age, or conditions affecting eye health. The Vision Health Initiative (VHI) by the Centers for Disease Control and Prevention (CDC) reports that approximately 12 million Americans aged 40 and above have vision impairment. Moreover, vision disability is listed among the top 10 disabilities in adults aged 18 and older and is a common issue in children. Early detection and timely treatment of eye conditions like diabetic retinopathy have been proven to be both effective and cost-efficient. The client's request for this project was to design a product for health care physicians to track their patients' vision health and to observe in real-time the effects of medical treatments on their eye health.


To develop a product that supports healthcare physicians, it was essential to define important details. This involved pinpointing vital tasks for physicians, establishing the data they would frequently need access to, detailing essential page types, product flows, producing wireframes, prototypes, as well as performing usability tests.

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Project details

Mapping the Product Flow & Wireframe Design

Creating the product flow was a critical first step in this process. It enabled us to identify the necessary actions and understand which pages and features would be essential for physicians to access. Ultimately, the process helped define key pages including Home, Clinical Outcomes, Search Parameters, Search Results, and Cohort Details, among others. This information was meticulously taken into account as the wireframes were designed and refined.
EYLEA Product Flow
Lo-Fidelity Wireframes

User Interviews & Wireframe Design Validation

Crafting a user-centered experience involves validating it with the target demographic and integrating the feedback received. In order to gather feedback and validate the design, a prototype was created using Figma. Virtual meetings were then conducted with physicians who shared their screens while navigating the experience. 
Here are a few of the sentiments that were expressed during the usability session.
It’s always good to have BCVA to go back to when speaking with a physician.” - Interviewee A.
If we show percentages, there could be questions about the specifics. So both percentages and a number could be helpful.” - Interviewee B.
When speaking with physicians, learning things like who are you really worried about? What concerns you? That’s the patient type we can build and search.” - Interviewee C.
This phase proved valuable as it allowed the physicians to offer insights into their daily tasks and priorities. Feedback from physicians, such as the need for a reference point like BCVA, the importance of presenting both percentages and numbers, and focusing on patient types of concern, informed further refinements to the wireframes.

Final Results

After completing the final UX iterations, the final steps involved enhancing the wireframes to a higher fidelity and conducting a final session of usability testing. As one of the designers on this project, one of the most enlightening experiences was taking into account the perspectives of physicians. This consideration shed light on the numerous intricacies involved in designing experiences that incorporate a large amount of data.

Hi-Fidelity Screens

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